Infographics: Staff and Business Relationship

By Justin Beegel, MBA, The Infographic World Team

All the smart processes in the world won’t help much in infographics if you don’t have the proper tools in place to take advantage of them. In addition to your technology tools, here’s what you should consider as you make sure your staff and business relationships are in good working order.

Gather an infographics work force

Nobody can do everything alone. Many hands touch an infographic during the process, including

  • Researchers

  • Writers

  • Editors

  • Designers

  • Illustrators

  • Interactive developers

  • Publicists

Many websites and media concerns have their own publicists, who work to draw attention to certain stories. Some may not be familiar with infographics, but as the genre becomes more and more popular, they could start capturing more attention from publicists.

Each person plays a different role — and a person may play more than one — but infographic development is truly a team sport. If you know you have a weakness in one of these areas, it may benefit you to hire someone to handle those aspects of infographic design. You can allot a certain percentage of your fee to the others that help you.

Assembling a team can pay big dividends over time because a strong team can help you avoid costly revisions and polish your reputation as a professional.

Building professional relationships

A huge part of creating viral content is establishing and developing relationships with bloggers, thought leaders, business peers, reporters, and content editors. Targeting your infographics to blogs and news sites that specialize in the information you’re showcasing can help you build relationships and can also help you get your work published and shared.

If, say, you want to develop a relationship with tech bloggers, work to become an expert in one or two areas of technology and create infographics on those topics. This allows you to promote yourself as an expert in the area and encourage the blog to begin to see you as a partner in creating visual content.

Start thinking about where you’d like to see your work featured. Become a diligent reader of those websites or publications so you can see what they’ve published — and start polishing your ideas for future content.