Infographics: How to Build Online Relationships

By Justin Beegel, MBA, The Infographic World Team

In an ideal world, if you’re responsible for creating infographic content and marketing it within a particular niche, you may already have relationships with your potential markets. If you don’t, now is the time to start building a relationship with these people.

This will likely not be the last infographic you ever create within this space. Even if it is, you’ll still be creating other kinds of content that will also need an audience. You need to have contacts and relationships that you can tap into to get exposure for your website or content.

Here are a few overarching tips as you get started:

  • Reach out individually. No one wants to receive an e-mail pitch that was blatantly blasted out to hundreds or thousands of people. You want to make it personal, especially when you contact someone for the first time.

  • Keep it simple. Tell them who you are and why the content is relevant to them and their readers. Perhaps hook them with a few interesting facts from the infographic.

  • Clarify how the relationship benefits them. Give a suggestion or two on how they can tailor the infographic for their audience. If you’re reaching out to a Twitter influencer, it might make sense to even include a few suggested tweets they could send out.

  • Don’t be too pushy or presumptuous. Remember that this person doesn’t know you, and you’re essentially asking a favor. You want to be humble here, without demanding anything or assuming that they will even be willing to help.

After you e-mail your prospects, the waiting game begins. Plenty of people will simply ignore your e-mail or may never even see it because it ends up in their spam folder.

Wait several days after sending out your initial e-mail before reaching out again. If you still don’t hear back several days after that, it might be time to move on.

Here’s why an Excel spreadsheet of contacts will be valuable. Use this tool to help you remain organized: If you’re lucky, you may have to juggle a lot of conversations at once. For instance, you might get some nibbles from folks who are interested but have follow-up questions and requests.

Other potential influencers might ask whether you can send them things like an embed code (if one exists). You could also be asked to send a piece of the infographic that they can put up on their site and then link back to your site.