Infographics Design Principles: Unity, Proportion, and Color

By Justin Beegel, MBA, The Infographic World Team

Good design is good design. This applies to graphic design, newspapers, and even interior design, and definitely to infographics. Unity, proportion, and color are three important elements of the design principles of your infographic.

Unity

Bringing the visual elements together creates a sense of unity. When all the pieces fall into place, the design will feel as if everything was meant to be where it is. This is easier to achieve when one person creates every visual element, but depending on the particular visual treatment, one person may create the artwork, and another person complete the design.

With different collaborators, the artists must communicate effectively about the style of the artwork as well as the colors and fonts being used so that elements don’t clash with each other.

Proportion

Visual hierarchy is important to the design principles of your infographic, but information integrity is also important. Be sure to consider the importance of various pieces of data to avoid creating misleading impressions in viewers’ minds.

For example, if you’re doing an infographic on leading home run hitters in Major League Baseball, your charts on hits and slugging percentage ought to be more dominant than stats on those players’ errors.

Avoid placing unrelated charts too close together. Not only could readers be confused as to why the charts are next to each other, but they could assume they are on the same scale — which they may not be.

Color

Each topic is different. A piece about politics may require more subdued colors, while something related to entertainment could call for a bright scheme. You may also wish to create a preferred color palette for your infographics (so long as your client doesn’t have other ideas) that create an identity for your pieces. This is fun and easy to do with a mood board.

Regardless of your approach to color, there’s no doubt that color is possibly the most powerful way to set a mood.