How to Use Social Media to Spread Your Infographic

By Justin Beegel, MBA, The Infographic World Team

Reaching out to potential influencers and pitching your infographic work is all external effort. You’ll need to plan an internal phase of publication, too. This involves placing the infographic on all your social channels.

Size your work for Facebook

Start with Facebook. From an infographics perspective, your most important duty is sizing your infographic to fit properly on there. Facebook does allow for easy sharing, but there are some potential pitfalls. Online infographics tend to be pretty big files, and very rarely will the full infographic be readable on Facebook.

One approach is simply to take a thumbnail of the infographic and upload that within your post. Another is to pull from the infographic the most interesting section, or perhaps just the top portion that shows the title and a small portion of the top of the infographic.

Use meta tags

Another approach is to use Open meta tags. Open Graph is a programming interface that affects how Facebook displays and promotes your material. Any time you go to share content from your website on Facebook, Facebook automatically searches through the page to find a visual to add to your post.

Sometimes, Facebook seems to pick an image at random to be the visual that accompanies the post. In other instances, it pulls a bunch of images that you can choose from to be the visual that accompanies the post. What you want to do here is work with Facebook and make it easy to find the images that best represent the infographic.

Look for Facebook groups

You’ll also want to consider looking for groups and pages on Facebook that relate to your infographic topic. These can be very valuable for reaching out. After you identify these communities, you can reach out to the people running the groups to see whether they have any interest in the infographic you created.

Use hash tags on Twitter and Pinterest

To take advantage of Twitter, you’ll need to build up some skill with hash tags. It’s very important in the tweet you send out about your infographic that you’re including the right kinds of hashtags.

A powerful tool to consider is Hashtags.org, which is a search engine of hash tags. There, you can find how many people are using the hash tag you have in mind. You’ll naturally want to use hash tags that people commonly search for, thus increasing the chance of your tweet and infographic getting exposure.

You can also search for your infographic subject on Twitter to see what hash tags people are commonly using when they talk about it. When you write your tweet, use only one or two hash tags in your headline.

You’ve probably seen the endless chains of hash tags that some people attach to their tweets. These look like spam, gibberish, or both, and they turn people off and make them less likely to retweet your tweet. Say you’re publishing an infographic on ski jumping, timed to the Olympics. You could add #olympics and #skijumping and call it a day.

Also, when sharing on Twitter, always add an image. There is a button that makes this easy. Adding a visual element to your tweet gives your infographic a better chance of being seen and shared.

For Pinterest, post the infographic to one or two of your own boards, making sure to use relevant hash tags. If you do an infographic on the revived popularity of knitting, you could simply add the hash tags #knitting or #crafts. As with all social sites, make sure that your hash tags dovetail with those heavily used on the site.