How to Share Your Infographics on the Web

By Justin Beegel, MBA, The Infographic World Team

Once you have decided that your infographic will be placed on the web and shared to a wider audience, you’ll be able to take advantage of some easy tools that make it easy to share content. Because social media is always changing, do your best to stay on top of new developments in social media.

Here, look at how implementing social sharing buttons and embedding codes can get you started sharing your content with the wider world.

The key element behind every sharing button and embed code is this: Content is king. Make sure to generate the highest quality content in your infographic. Use your resources and time wisely as you promote it, and you’ll be in a good position to get exposure for your infographic and your brand.

Provide social share buttons on the page

When you see content on the web that you find funny, insightful, or just interesting in general, you probably want to share that content with others in your social network. Maybe it’s a fascinating news story or a hilarious YouTube video. If the content has social sharing buttons, all you need to do is click the right button, and everyone in your network can see what you’re seeing.

This is the mindset you need to have when posting your infographic to your website. Think about what social networks your readers are likely to use, and then have a button on the page that allows them to easily share the infographic.

The best place for these social network sharing buttons is right above the infographic image, below the title and introduction paragraph. You can also get away with putting the same buttons again right after the infographic. Some websites put the buttons to the left of the infographic, which is fine, too.

Don’t overload the page with every social networking button out there. Keep things simple. Our recommendation is to consider six major buttons:

  • Facebook Like/Share

  • Twitter retweet

  • Google+

  • LinkedIn

  • Pinterest

  • Reddit

Ignore the other buttons. Having too many will simply overwhelm the reader and make them disinterested. You could place the sharing buttons at the top of or below your infographic. Or, consider stacking them and having them scroll with the user while reading.

Preparing to share your graphic on social media.

Preparing to share your graphic on social media.

Getting the buttons on the page is a snap. For example, just search online for “Facebook share button,” and you’ll get step-by-step instructions on how to get the button onto your page, which involves simply copy and pasting a code that Facebook provides into the back end of your website. The other platforms offer similarly simple methods.

Keep your audience in mind. For example, Pinterest is heavily used by women, so if the content of your infographic appeals mostly to women, Pinterest is a must. If the content is male-oriented, perhaps you’ll skip that button.

Give out an embed code for your infographic

Embed codes have become an important part of infographics. They enable your audience to easily share your infographic on their website or blog. Embed codes can simply be copied and pasted directly into HTML or blogging platforms like WordPress.

Embed codes are an essential part of the infographic landing page. The more easily your infographic can be shared, the more links and traffic will come back to your infographic.

The easiest way to create an embed code is to use an online tool. Many embed code generators are available online, but one of the best ones is by Siege Media. This embed code generator offers you enough control without being overly complicated.

Test your embed code before you use it. A simple mistake can really hurt your entire infographic marketing campaign. Use a real-time CSS and HTML editor like Scratchpad to test your embed code before using it.