How to Decide Where to Publish Your Infographic

By Justin Beegel, MBA, The Infographic World Team

The market for online infographics has truly exploded over the last few years. See the figure for a high-level look into just how popular infographics have become. The screen shot was taken from Google Trends, which is a great tool to see how search volume for various keywords changes over time.

In this case, the term infographics was used. As you can see, the popularity of the keyword was pretty flat up until about 2011.

Charting a trend of rising interest in infographics.

Charting a trend of rising interest in infographics.

In 2011, awareness and interest in infographics began to take off. A company named Infographic World was just started in late 2009 and early 2010. At the time, if that owner walked into a room of 100 people, he was often the only person who knew what an infographic was.

As time went on, though, awareness of what infographics are, and the power they hold, has risen. In that same room of 100 people, probably 40 percent of the people know what infographics are.

And even though infographics have absolutely exploded in popularity, it’s still only the tip of the iceberg. “Infographics” are not truly household names yet. That means that as time goes on, there is still a growing opportunity as far as how big the market can grow. New blogs and websites pop up every day.

And, to be honest, the human attention span isn’t getting longer. The market for clear, compelling information with a powerful visual element is huge.

Major blogs and online news outlets are always looking for great content to share with their readers. This has always been the case, and will always be the case. Sites like Mashable, TechCrunch, and The Huffington Post have become as big as they are because they have great content for their readers.

What happens then is a bit of a trickle-down effect. Content on these big websites gets seen by smaller blogs, who then share the same content on their site, assuming it’s relevant to their readers. If a big site like The Huffington Post is featuring a piece of content, it’s likely to be high-quality and something that smaller sites will want to emulate.