How to Choose a Design Style for Custom Infographics

By Justin Beegel, MBA, The Infographic World Team

If information is the engine that drives an infographic, style is the Porsche 911 body of the car. The style grabs the reader, excites the senses, and makes you want to spend time checking out the product. The information is the only reason this baby is running, but the style of the graphic can make it fly.

Style is relative to the audience. Readers of The New York Times will expect their infographics to look different than the graphics published in USA Today. Both create great graphics, but you’d never confuse one for the other. That’s what style is all about.

While creating your own style, you focus on four main design elements: colors, fonts, illustrations, and textures or patterns, all of which are visible in the figures here. You won’t use all of these elements every time. For example, some graphics will feature plain backgrounds, without any texture.

Some simple charts, such as an infographic showing the latest unemployment figures, may not need illustration. But in general, the relationship between those elements is what ultimately creates your style as an infographic artist.

The key to styling a graphic is to make it attractive to look at while not distracting from the information. Graphics have to be legible and compelling. The reader has to want to read the graphic and get your desired message. So, again, simple rules can make your graphics more effective and more attractive.

The red, white, and blue in the client’s logo shown here helped the designer pick the Uncle Sam theme, keeping with the patriotic colors; whereas, the green adds contrast and draws attention to important items.

Texture (the dotted backgrounds) helps to visually organize the sections, and the digital font on the statistics looks as though they’re coming right from Uncle Sam’s calculator. Finally, the clear, legible font in the body and headline copy is Arial.

image0.jpg