Examining Different Types of Infographics - dummies

Examining Different Types of Infographics

By Mico Yuk, Stephanie Diamond

Infographics have generated great interest on the Internet because of their ability to entertain as well as enlighten. Several types of infographics are currently popular. The following list can help you choose the right type for the information you’re trying to illustrate.

  • Case study: If you’ve conducted a specific inquiry about a particular topic and want to share the results, try a case study. In the context of an infographic, a case study shows the goals, objectives, and the outcome of a particular campaign or action plan.

  • Chronology: The content of a chronology follows a logical, dated order, as shown in Figure 2-8. Use this type of infographic if you want to recount something like the history of a product or the growth of an industry.

  • Comparison: When you’re trying to show the difference between one item with another, try a comparison. The following figure shows a comparison of iOS6 and iOS7 icons; in the comparison you can see that some changes make sense, whereas others seem to be change simply for the sake of change. See the original image at Mashable.


  • Compilation: If you want to inform your audience about a key topic and make it memorable use a compilation of information as an infographic. A compilation refers to a collection of information that is gathered from a variety of sources into one cohesive whole.

  • Expert advice: Dispensing expert advice in an infographic is a great way to establish yourself as an expert. It also “helps the medicine go down” if you’re recommending something difficult.

  • How-to information: Presenting information in a sequential manner is a great way to educate your audience. Infographics often use visuals to get the message across as shown in the figure below. The original image is available here.


Sometimes, infographics are just for fun. Don’t hesitate to use humor when you display data on a lighthearted subject. It’s okay to entertain your users as you provide information. Just be sure to represent the data accurately.