Do Your Readers Know What an Infographic Is?

By Justin Beegel, MBA, The Infographic World Team

Of the millions of people surfing the web every day, thousands probably don’t know what an infographic is. They’ve certainly seen them, but they might not recognize them as their own unique form of information.

Is that a problem? Nope. With a simple naming strategy, an infographic is an opportunity to catch a reader’s eye and introduce him to this unique way of presenting information.

Your readers may not think they know what an infographic is, but with the visual appeal of your graphic enhancing information they’re looking for anyway, they may very likely be intrigued and want to see what the content is all about.

Using a dog food infographic example, imagine that you’re preparing to post that infographic to a blog. Here are a couple ways to signal to readers that the content is an infographic:

  • Put the word “infographic” in the title. One possible title for your post can be “Keeping Your Dog Healthy. Five Ways To Ensure That Your Dog Has a Long Healthy Life (infographic).” Putting the word “infographic” in parentheses at the end signals to your website readers that this piece of content is different from the others. It’s not a story, not a photo — it’s an infographic!

  • Include an introductory paragraph for the infographic. This introduction is a lead-up for your readers, to give them an idea of what they are about to read. You should get them interested and excited to read the infographic, so maybe pull an interesting fact or two from the infographic and mention it here. You don’t want to give it all away, but give the reader just enough to want to read more.

Including an intro paragraph also helps search engines validate your blog post and qualify it as meaningful content. Google and its rival search engines are wary of blog posts that contain only images because “blog bots” are notorious for auto-publishing images without written content. Also, search engines are better at crawling the sentences in your blog post than the images, thus helping boost your SEO value.