3 Reminders for Launching Infographics
So you just completed building your infographic. Now what? The possibilities for publishing your graphic depend mostly on the purpose you set out with as you worked on your research, your artistic elements, and your technological flourishes. The audience for infographics has changed considerably in the past decade.
The bad news: Many newspapers and magazines that used to publish infographics have gone out of business or shrunk. The good news: The web opens up nearly endless possibilities in terms of space and interactivity.
Determine your goals for your infographic
By now, your graphic should have been so well thought out that you know your desired audience, and your goal is to make sure they see your work. Consider your intent in creating an infographic in the first place. If your work has a defined audience — say, customers or employees of a certain company — then the placement and marketing of your work will be done for you by an editor, a publications director, or some sort of project manager.
Those folks will set your deadlines, make sure your works meets their technical specifications, and release your infographic according to their schedule.
But hey, this is the Internet age. If you’re working for a print client, you don’t really need to worry about publishing your infographic because the newspaper or magazine does the work. If you’re working for yourself, the responsibility is all yours, and you need to be prepared to capitalize on the traffic patterns of the web.
The possibilities for publishing your infographic to the web are pretty much endless. And after you turn your work loose to the web, it may very well go viral, attracting thousands more views, comments, links back to your personal website, and potentially more business for you as an infographic designer.
Is this what you want? Making this call is key because it will determine what your next steps are. Assuming this is what you want, learn carefully how to publish your high-quality graphics to your own website, in the hopes of your work going viral.
Making the most of your space
Another thing to keep in mind with posting an infographic to your site has to do with the available space you have to put it up. Every web page has a width to it, measured in pixels. On any given page, all that matters for our purposes is the available space to put the infographic.
Say your web page has 1,000 pixels of width from left to right. On this page, though, a certain amount of width (250 pixels) is taken on the left or right side of the site — say, by advertisements or links to other areas of your website. (See this figure.)
That means you only have 750 pixels of width available for your infographic. Therefore, you want to make sure that when you build your infographic, you have your software (whether it’s Photoshop or Illustrator) set to a width of 750 pixels so that when you put the infographic on the web page, it’s sized properly, and everything can be read easily.
Audience, audience, audience
It’s important to learn how to mine your research to create an infographic for various audiences. Considering the audience is really important when deciding where to publish, too.
The topic and the tone of your infographic should match the channels where you’re trying to publish it. So, a detailed explanation of political strife in Ukraine is not Pinterest material. It may be a terrific tweet, and will elicit hundreds of smart comments and thousands of retweets, so perhaps you’ll spend most or all of your time getting the graphic ready to travel via Twitter.
By contrast, an infographic that shows a back-to-school checklist and tips for starting a new school year is tailor-made for Pinterest. Sending your work out to the most relevant channels isn’t limiting; it’s just smart.