2 New Uses of Infographics: Multicultural Research and Demographics - dummies

2 New Uses of Infographics: Multicultural Research and Demographics

By Justin Beegel, MBA, The Infographic World Team

Some leading figures in the infographics industry are always looking ahead to see how to be prepared to create the next wave of infographics. Here are two ways infographics will most likely be used in the future.

Multicultural uses for infographics

Some of the world’s most pressing concerns could benefit from an infographic treatment. Take, for example, the availability of potable water. The United Nations estimates that by 2025, two-thirds of the world’s population won’t have sufficient access to clean water. The shortage is expected to be most severe in impoverished countries.

CNN recently did a great infographic that showed the percentages of urban residents with access to safe drinking water. In the United States, 97 percent of residents have it. In Kenya, the number drops to 47 percent; in Haiti, 21 percent, and in Uganda, just 11 percent.

CNN showed these and several other percentages in an elegant bar graph designed to look like water flowing from a tap. The message is abundantly clear to speakers of any language.

One fundamental role of an infographic is to incite a “call to action.” Going forward, it’s very likely that more organizations will turn to infographics to present their message in ways that cut across cultural and language barriers. This is a potentially life-changing way to call people to action.

Demographics for infographics

Never in history has information been so readily available. For many readers, it’s just too much. Information is much more effective when each member of your audience feels that you’re speaking to him personally rather than the general masses as a whole.

You need to tap into this as an infographic designer. Take the example of quantifying potable water worldwide. Instead of putting out your message to the whole world, think about ways to tailor that message to various demographic groups.

The table shows a sampling of ways that you could create clean water-related infographics targeted to various audiences with a desire or need to know certain facts about that potable water. These ideas are really just the tip of the iceberg.

How One Topic Appeals to Many Audiences
Infographic Focused on This Speaks to This Demographic
Ways to use rivers recreationally without contributing to
Residents of a river town
Exploring plant and animal life in rivers Students
The processes of making unsafe water safe to drink Chemistry
Water usage of various household appliances Homeowners
How various fish have been deemed safe and unsafe as pollution
has fluctuated in various bodies of water
Fishermen and others who enjoy outdoor activities

Always consider various target audiences before you start designing your infographics. And with more data available virtually every day, it’s not hard to do.