The Importance of Watermarking Your Dog Photography Images - dummies

The Importance of Watermarking Your Dog Photography Images

By Kim Rodgers, Sarah Sypniewski

Unless you’re giving prints or files to someone who has paid for them in some way, you should always use watermarks on all your publicly displayed electronic images. This includes images on all your social media, your blog, and your online gallery (unless it’s in a format that can’t be right-clicked and saved or you’ve disabled the right-click feature altogether).

For as great as this technology-savvy society is for business, it can open you up for missed marketing opportunities (or even worse, theft). Most people are probably innocently unaware; they see an image they like, right click it, and save it to their desktop or repost it to their sites. Only a small minority are actually looking to steal professional images.

Nonetheless, if there’s a chance people will repost your images, watermarking them ensures that anyone who sees the photo knows who took it. Bam. Marketing (and rights protection).

By watermarking, you not only take advantage of passive marketing opportunities but also protect your financial and brand well-being. Say a magazine editor sees one of your photos on someone’s Facebook page that would be perfect to accompany one of the magazine’s articles, but the photo has a big, fat watermark on it.

First of all, the person knows immediately that you produced the image, and second, she knows she can’t use it in that condition, so she has to contact you for a nonwatermarked version. That’s when you have the power to approve or decline the usage and set your terms.

Without such a safety net in place, your photo could end up anywhere without acknowledgement (or even your permission). These are your photos and your marketing opportunities. If you don’t protect them, no one will.