Partner Your Dog Photography Business with Other Local Businesses
Partnering with other local businesses is an awesome way to do some passive marketing. Introduce yourself to your favorite local dog business owners. Tell them about your new dog photography business and ask them whether they’re interested in working together on any projects.
In-store events such as “mutt mingles” are quite popular right now, and doggie business owners usually jump at the chance to have a photographer there to capture all the action. Even if they can’t pay you, it’s a great opportunity to get your work out there, so you should still do it.
You get to mingle with lots of dog people, and some of those dog people may want to see the photos afterwards . . . and after seeing them, they may decide that Harmony needs her own private photo shoot with a professional such as yourself. Bingo: an instant marketing campaign!
The more goodwill you show toward these business owners (like shooting their events for free), the more likely it is they’ll repay the favor by putting out your business cards for their customers to see or even personally recommending you! Plus, people in the dog industry are just plain cool.
Partnerships are key to business growth.