What Is Social Mention?

By James T. Cains

Wouldn’t it be great to know everything everyone is saying on the Internet about you or your company in one place? Social Mention tries to do just that — though it can’t tell you what people are discussing around the water cooler. What it can do is search over 100 social media services, such as Facebook, Twitter, and Google+, for mentions of your name or your company name, providing the results in a single list. It also scours blogs, bookmarks, images, and videos.

How does Social Mention work?

Like any other search engine, you search for certain keywords or keyword phrases that you want to track, and Social Mention returns a list of results that you can filter. Social Mention provides four key metrics to help you understand the success of your social presence:

  • Strength: This measures how strongly your keywords are discussed in social media.

  • Sentiment: This gives you an idea of positive vs. negative mentions.

  • Passion: The higher your passion score, the more people are repeatedly discussing your keywords.

  • Reach: This measures the range of influence — that is, how many unique authors are mentioning your keywords.

Social Mention says that you can receive daily media alerts notifying you of new mentions of your keywords. However, at the time of this writing, Social Mention’s alerts feature was offline.

With so much product marketing being done via social media nowadays, you can use Social Mention to stay aware of the buzz around a new product you’ve released. You can also use it to find out where people are and, perhaps more importantly, are not discussing your product, so that you can engage your customers where they are discussing it and improve your social media plan where they aren’t.

How to perform a Social Mention search

Using Social Mention is as easy as using any search engine. Follow these steps:

  1. Open a Web browser and go to www.socialmention.com.

  2. Type in the search word or phrase you’re interested in. If you want the exact phrase searched for, enclose the phrase in quotation marks.

  3. To narrow your results to blogs, images, videos, or questions, choose the appropriate option from the drop-down menu. Use the default All to search everything.

  4. Click Search.

You get a search results page like the one in Figure 1, which provides you a list of mentions of your search word or phrase, as well as statistics about what you searched for.

The results can be overwhelming. You can use the filtering links at the top to narrow down the results. For example, if you’re interested in just social media mentions (such as Twitter and Facebook), filter down to Microblogs.

Figure 1: Live long and prosper on social media, Mr. Spock.

Figure 1: Live long and prosper on social media, Mr. Spock.

Source: socialmention.com