Marsha Collier's Social Media Commerce Toolkit - dummies

Marsha Collier’s Social Media Commerce Toolkit

By Marsha Collier

Part of Social Media Commerce For Dummies Cheat Sheet

For each arm of your social media commerce strategy, you use a different marketing tool. Here’s a shortlist of platforms to build your online conversation, which should ultimately lead to new customers through your engagement. Check them out and see which best fits your social persona. Soon you’ll have a clear social media plan for your company.

Basic content outreach

  • Facebook: Reach all ages with the largest social network

  • Twitter:Converse on this widely adopted messaging service via 140-character tweets

  • LinkedIn: Connect with like-minded professionals on this top business social networking site.

  • Google+: Reach newer adopters and techies on Google’s social network

Free blogging platforms

  • Blogger: Google-owned blogging suite with free hosting and theme personalization

  • Posterous: Twitter-owned free blogging platform with themes

  • WordPress: Free blog hosting managed by the developers of WordPress software


  • Bitly: Shorten URLs for posts; offers analytics and supports customization

  • Visibli: Attach a social engagement bar to all your shared links, with analytics

  • Pinterest: Share images on your own virtual pinboard on this popular scrapbook site

Images and videos

  • Flickr: Find royalty-free images to use on your blog; store and share your own

  • YouTube: Post videos for linking on your blog, Facebook page, and other social platforms


  • blogtalkradio: Podcast live and record using your telephone line

  • Spreaker: Create live or prerecorded podcasts with a microphone from an online or a mobile console

  • wsRadio: Conduct professional, radio-station-style podcasts


  • Fanpage Toolkit: Build your Facebook marketing with their five core application modules (Page Builder, Promotions, F-commerce, Messaging, and Analytics)

  • eBay Items: Port eBay listings to a Facebook business page; when item is clicked from Facebook Store App, customer is directed to the eBay listing

  • Ecwid: Install a full-featured shopping cart on your website or Facebook page with this app


  • Yelp: Stay on top of customer reviews and offer discounts on your page

  • Angie’s List: Claim your listing on this important review site for any service or Main Street business

  • Foursquare: Promote customer mobile check-ins with loyalty bonuses