How to Manage Link Shortening Settings in Buffer - dummies

How to Manage Link Shortening Settings in Buffer

By James T. Cains

If you use social media a lot, you know that link shortening features are crucial, especially for Twitter, which allows only 140 characters per post. Buffer gives you several options for link shortening:

  • This is Buffer’s own link-shortening feature.

  • This is one of the most popular link shortening services.

  • This is exactly the same as, just two characters shorter, which helps when every character counts.

Buffer also gives you the option to not shorten any links, but you probably don’t want to do that. People have come to expect shortened links in social media posts, and you don’t want your valuable content space taken up by ugly, unwieldy URLs. Plus, link shortening comes with click tracking, which is necessary for measuring the success of any promotional campaigns you’re running on social media.

By default, Buffer sets you up with its own link shortening feature, which automatically shortens URLs for you. However, if your company already has a account you’d rather use, you can change your preferred link shortener in Settings. Here’s how:

  1. Log in to Buffer and view your dashboard.

  2. On the left, choose the account for which you want to use link shortening.

  3. At the top right, choose Settings and click Link Shortening. You see the Link Shortening settings in Figure 1, with automatically selected.

  4. Click the Connect button.

  5. Click Sign in with Your Bitly Account.

  6. Type in your email address and password and click Sign In to log in to

  7. Click Allow to give Buffer permission to create links using your account. Your Buffer account is connected to your account.

  8. In the Link Shortening settings screen, you see now selected as your link shortener for that account. If you’d rather use, then click the Use button. Since and are exactly the same, you don’t have to reauthorize the account.

  9. If you want to use for our other social media accounts, choose the account on the left, which calls up the Link Shortening settings for that account, and click Use next to or Since you’ve already authorized Buffer to use your account, you don’t have to do it again.

    Figure 1: Editing Link Shortening settings in Buffer.
    Figure 1: Editing Link Shortening settings in Buffer.