How to Find Great Speakers for Your Meeting or Event

By Susan Friedmann

Part of Meeting and Event Planning For Dummies Cheat Sheet

The most memorable aspect of the meeting or event you plan (aside from the food) is likely to be the program. Hiring the right speaker(s) to address participants is crucial. Following are the basics to keep in mind:

  • Know the program objectives.

  • Understand audience needs.

  • Ask for references.

  • View a demo video.

  • Don’t assume that all celebrities know how to deliver an effective speech.

  • Be wary of grandiose claims.

  • Provide speakers with good information so they give you what you want.