Thinking about the Right Space for Your Pop Up Venture - dummies

Thinking about the Right Space for Your Pop Up Venture

By Dan Thompson

Part of Pop Up Business For Dummies Cheat Sheet (UK Edition)

Finding a pop up venue can be great fun; you get to explore your local area and spot all sorts of spaces you’ve never noticed before.

  • Does a local space particularly match your pop up? Sometimes, a particular building or a public space seems ideal for a project. The perfect space increases customer interest, brings the media along and ensures your pop up is talked about after it’s closed.

  • Where would your pop up have the biggest visual impact? Sometimes you want your pop up to scream your brand from the rooftops; maybe literally. Look for places where your pop up can stand out, grab the attention of passers-by, get media attention and be remembered.

  • Does a pop up put your brand right in front of your target audience? If you’re selling to a target audience, put your pop up right in front of them. Maybe the guy selling coffee from a van outside the train station is the pop up king.

  • If your pop up has an ethical angle, does a particular venue match it? Lots of pop ups are about more than simply selling something; and many highlight a particular issue or debate. Finding the right venue helps to make the point.