Why Social Media Metrics Matter
Your business can’t afford to ignore social media metrics. Metrics matter because metrics unlock the secrets of how people are using your website and what questions they want answered in social media. Measuring social media metrics allows you to anticipate people’s needs and place your brand in a position to answer them — sometimes before they are aware they need you.
Metrics will save you advertising dollars and help you fine-tune your content marketing to have more impact. Metrics will also help you give better customer service and get better sales leads, not to mention helping you see mobile traffic and location traffic. They also help you shorten your sales funnel.
In fact, there isn’t much that metrics can’t help you do for your business to make it better.