Where to Start with Your Social Media Metrics

By Leslie Poston

Part of Social Media Metrics For Dummies Cheat Sheet

With so many options available to measure social media metrics, you’ll find Google Analytics to be a heavy hitter that doesn’t break the bank. You should definitely start with Google Analytics because it

  • Is free

  • Is available to everyone

  • Has a fast learning curve

  • Offers deep data

Later on, if you discover a specific need that Google Analytics doesn’t address, you may want to get a more specialized or paid service. But for a beginner, Google Analytics is the metrics service for you.