Optimizing Your Business Social Media Presence for Search - dummies

Optimizing Your Business Social Media Presence for Search

By Jan Zimmerman

Google indexes social media under its Real Time search category, in reverse chronological order, as well as under its full search results. Your business will claim a significant amount of SERP (search engine results page) real estate if your business web presence is search-engine friendly..

Fortunately, ensuring that your social media channels are properly constructed isn’t difficult. Follow these guidelines:

  • Core search term consistency: Use the same six to eight core search terms as tags or keywords on every profile or blog and on every main entry for all social media channels.

  • Page description meta tag: Adapt the meta tag from your home page to become the first sentence of your social profile on every channel.

  • Specific search terms: Select terms from your keyword list as tags on individual posts, as Twitter hashtags, within the item title, and as part of the description of photos and videos.

  • Optimized ALT tags: Whenever possible, include these elements for photos, graphics, and any other type of rich media you upload.

  • Term placement: Because the same search terms are likely to be used by the internal search function on the social media service, be sure that the term also appears within the content.

  • Posting frequency: To appear near the top of reverse chronological postings (most recent is at the top), make it a habit to post often.