How to Identify Social Media Influencers
Whether you have a business-to-business (B2B) or business-to-consumer (B2C) company, you gain valuable insight by reviewing the comments of influencers (companies or individuals that drive the conversation within your industry sector). For example, to see the most popular posters on Twitter, use Twitaholic to view by number of updates or number of followers, as shown here.
You may be surprised to find that the most frequent posters aren’t necessarily the ones with the most followers, and vice versa.
These sites can help you identify people you might want to follow for research purposes.