Essential Tasks of a Successful Marketing Website

By Jan Zimmerman

Part of Web Marketing For Dummies Cheat Sheet

Your website can be your strongest marketing tool. It serves as the face your business presents to the online world. If visitors find that face engaging, you’re on your way to increased sales. You should see those increased sales once your site accomplishes these goals:

  • Draws new visitors to your site.

  • Keeps them there for several pages.

  • Brings them back for repeat visits.

  • Answers “What’s in it for me?”