Developing Marketing-Friendly iPad Websites
Although most standard websites look fine on an iPad, they don’t take advantage of all the features the device offers. In particular, the touchscreen user interface offers opportunities to reconfigure websites for better accessibility and ease of use, as shown in the following illustration.
Expect your developer to address many issues, such as the fluid width (because the iPad can be held in either portrait or landscape position); the lack of a vertical or horizontal “fold”; the unavailability of hover effects with a pointer or cursor; the need for icons and links that are large enough to touch without interference; the inability to use Flash; and the use of HTML5.
To gain a sense of the complexity facing developers, see all the available choices at Washingtonpost.com.
Designing a completely new iPad app can be time consuming and expensive. Be sure to get your existing website up and running in the meantime. Tweak it slightly in HTML, if necessary. The Safari browser automatically defaults to the mobile version of a site on the iPad, but other browsers allow users to change the settings to view the full-size version of a site when an iPad app isn’t available.