Business Plans For Dummies
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A large part of your business plan includes your financial statements. Financial statements are formal records of your business’s financial activities; they provide a summary (short and long term) of your financial condition. The four basic financial statements are

  • Income statement: Your bottom line ¯ subtracting costs from revenue to come up with net profit

  • Balance sheet: A financial snapshot that shows what you own, what you owe, and what your company is worth

  • Cash flow statement: A cash monitor that follows the flow of cash in and out of your company

  • Budget: Your financial forecast that indicates where you plan to make and spend money

About This Article

This article is from the book:

About the book authors:

Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley.

Steven D. Peterson, PhD, is the founder and Managing Partner of Strategic Play.

Nada Wagner, MBA, is one of the principals of Next Wave Marketing and a professor at The Business School, Humber ITAL.

Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley.

Steven D. Peterson, PhD, is the founder and Managing Partner of Strategic Play.

Nada Wagner, MBA, is one of the principals of Next Wave Marketing and a professor at The Business School, Humber ITAL.

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