Tools for Measuring Twitter Marketing Effectiveness

By Kyle Lacy

Part of Twitter Marketing For Dummies Cheat Sheet

Measure how effectively you’re using Twitter by tracking different aspects of clicks, retweets, Twitter ranking, and follower growth rate. Here are some tools that you can use:

  • This site ranks Twitter users based on location, their followers, the people they follow, and the number of updates.

  • Twitter Grader: This free tool allows you to measure the power of your Twitter profile. It looks at a variety of factors, including your number of followers, the power of those followers, and the level to which you’re engaging the community.

  • Twitter Analyzer: This free tool allows you to check certain measureables on your Twitter profile. It gives you the ability to measure popularity, tweets, reach, subject matter, and hashtags.