Your Facebook Business Page's About Section - dummies

Your Facebook Business Page’s About Section

By Andrea Vahl, John Haydon, Jan Zimmerman

Below the Cover photo on the left side of your Facebook business Page is a little section that shows a little bit of text. This area contains some of the words you put in the Short Description on the Page Info section when you started your Page.

To adjust the text that shows up here, follow along:

  1. Click the About area or the word “About.”

    You’ll see the Basic Information for your page.

  2. Hover over the top-right corner of About and click the hidden Edit button.

    The Page Info section opens.

  3. Click Edit next to the field and type your changes.

  4. Click Save Changes when you’re done.

Any web address you enter in the About field on the Basic Information page (if it contains the http:// part) will be hyperlinked, so make sure that you type it in full so that people go to the correct page when they click the address.

Notice what’s appealing in the About section on other Pages. Some Pages use the space to give viewers a quick explanation of the Page and to list a call to action. You can even put customer testimonials in this section. Here are a few good examples:

  • Mari Smith: This is a great example of using links to products and a complete description of her services. Mari is a must-Like on Facebook — she provides a ton of great information!

  • Inbound Zombie: See how you can use customer testimonials and information about actual results to showcase a business.

  • New York Times: The New York Times uses Milestones effectively on its Facebook Page. The Milestones are listed on the About page.