By Andrea Vahl, John Haydon, Jan Zimmerman

Few people would deny that the social media phenomenon — and Facebook, specifically — is growing at a staggering pace. Online users in Australia, Japan, and Italy all show even stronger adoption of social media than Americans do, and those in China, Denmark, and Sweden are said to be adopting social media at the same rates as Americans.

With more than 80 percent of Facebook users located outside the United States, it’s essential to understand Facebook’s place in the global market.

Facebook breaks down barriers and makes introducing your products and services to international audiences easier. Here are some opportunities you can explore to extend your brand’s footprint in the global market:

  • Use Facebook advertising to reach international audiences. You can target 25 countries with one Facebook Ad, or you can target one country at a time and drill down into specific cities within the country. You can also create multiple ads and target numerous cities in the countries you want to target with your ads. The more localized you make your ads, the better chance you have of reaching your ideal audience.

  • Translate your content. With the rise of international markets on Facebook today, consider translating your content on Facebook. In fact, English accounts for only 31 percent of language use online. Facebook has its own crowd-sourced translation product: Facebook Translation app.

    In many countries, the majority of people do not have access to computers with Internet access. Mobile devices are making it possible for Facebook to reach more people, however.