By Andrea Vahl, John Haydon, Jan Zimmerman

In the name of helping you better understand how you can use Facebook to market your business, here’s a list of just a few ideas you can implement when you embrace Facebook marketing:

  • Set up special promotions inside Facebook, and offer special deals exclusively to your Facebook community. You could create a coupon that your visitors can print and bring into your store for a special discount, for example.

  • Offer Q&A sessions in real time. Your visitors can post questions about your niche, product, or service; then you and your team can offer great advice and information to your Facebook community.

  • Highlight your Facebook fans by offering a Member of the Month award. You could choose and highlight one fan who shows exemplary participation in your Facebook community. People love to be acknowledged, and Facebook is a fantastic platform for recognizing your best clients and prospects.

  • Highlight your own employees with an Employee of the Month feature on your Facebook Page. Profile someone who’s making a difference at the company. You can include photos and video to make it even more entertaining and interesting to your audience.

  • Sell your products and services directly inside Facebook. Include a button that links your fans to an electronic shopping cart to enable them to buy in the moment. You have many opportunities to promote and sell your products and services on Facebook.

The preceding list is just a glimpse of what you can do inside Facebook’s powerful walls. Many more opportunities await you.