Twitter Marketing Strategies - dummies

By Kyle Lacy

Twitter and the Internet have changed how you can target your customers. They’ve made marketing easier and cheaper. E-mail accounts and social networks such as Facebook are free to use. The cost of developing (and running) a website has dropped dramatically. And thanks to the Internet, performing research, creating your message, and distributing it have become more affordable than ever before.

Here’s what new-school marketing looks like:

  1. Target your customers.

    Who cares what your ideal customer is like? You don’t have to target people like them because you can target them directly. You can do a search by using Twitterment and Nearby Tweets.


    As long as you tweet about relevant content that these folks care about, you have a very good chance that they will follow you back.

  2. Create a marketing campaign that involves a Web site and a blog, and create a Facebook and/or MySpace page.

    Invite people to join these groups.

  3. Write regular blog content and use Twitter to post messages, letting your followers know that you have a new post on your blog.


    You can shorten a really long Web address in a tweet. You can also track the shortened URLs, which means that you can actually measure their effectiveness.

    Because you have targeted your customers, one of the many marble-collecting fans that follows you may retweet your message out to his 2,000 followers (many of whom also happen to be marble collectors). Some of them may retweet it to their followers and so on. If enough people are interested in what you have to say about marbles, with just a few mouse clicks, your post can potentially be read by thousands upon thousands of people.


  4. Measure your results.

    If you are not tracking and analyzing the traffic on your site, you should. You can do it using a platform such as Google Analytics, which lets you look at lots of information about your site’s visitors.

You can improve the return on your investment in some of these areas when you use social media as part of your marketing toolkit:

  • Find your exact customer, not an approximation or ideal of one.

  • Reach your customers right where they are, instead of advertising in places you hope they’ll be.

  • Send your message only to people who care about your product(s), instead of wasting ink and money on people who don’t.

  • Create frequent, even daily, content and get it to customers at all hours of the day, not once a month or only at game time.

  • Don’t spend thousands and thousands of dollars in print and broadcast advertising. Spend a small amount to no money on electronic marketing.

  • Encourage retweets. This improvement is huge: Customers can easily share your message within their circles of influence, and their circle of influence may buy your product or service.

If anything is different about marketing today, it’s not the tools and it’s not the technology, and the medium isn’t the message — the ability to share has given consumers a new voice. It has given consumers the power to talk about experiences and share them with thousands upon thousands of people. And you can make your business a success by sharing your stories, ideas, thoughts, and successes with the clients and consumers using Twitter for communication.