Tracking Who’s Unfollowed You on Twitter via Qwitter - dummies

Tracking Who’s Unfollowed You on Twitter via Qwitter

By Kyle Lacy

Twitter marketing tools that feed your ego and help you gain as many followers as you could possibly want abound, but none are quite like Qwitter. Qwitter is a service that allows you to track who has unfollowed you and guesstimate why they unfollowed you. After you sign up for Qwitter, you receive an e-mail every time an individual unfollows you.

The developers of the Qwitter service set it up to help you understand why certain individuals unfollow you. Assuming that twitterers may unfollow you as a result of a tweet you posted (there may be other reasons), Qwitter informs you who unfollowed you and what was the last tweet you posted before he or she stopped following your tweets. It can be quite the eye-opening experience when you have 50 to 100 people unfollow you based on one tweet.

You can get started using Qwitter by following these steps:

  1. Open your browser and go to the Qwitter sign-up page.

    The Qwitter login page.

    The Qwitter login page opens.

  2. Enter your username in the Twitter Name text box.

    Leave off the @ for example, enter kyleplacy.

  3. In the Email Address text box, enter the e-mail address where you want Qwitter to send your update e-mails.

    Click the Join Qwitter button, and you’re done!

Don’t get depressed when individuals unfollow you. You may be getting quite a few e-mails from Qwitter in the next few months because you’re still figuring out the best practices at marketing on the Twitter platform.

Create a separate folder in your e-mail program for the Qwitter e-mails and change your e-mail account’s setting so that all messages from Qwitter automatically go to that folder. You may feel like Qwitter is spamming you because of the number of notices about individuals unfollowing you, and you can more easily manage the amount of e-mail if you don’t have to sift through it all in your Inbox.

It may sound discouraging to know every time someone unfollows you because of a specific tweet or some type of content you shared, but you need to know what content generates bad responses from your Twitter followers.

If two or three individuals unfollow you after a tweet, they may not have done so because of that tweet. Don’t worry when a few people unfollow you. Look for instances when a big group of people decide to stop following you.

If you see a trend in unfollowing based on the kind of content you’re sharing, be very sure that you try to mix up the content. If Twitter users don’t want to hear about what you’re eating or what breed of dog you want to buy, take the information and use it to improve your approach to content creation. You aren’t going to please everybody, but the more people who can become potential customers, the better.