Tips for Engaging Your Twitter Followers - dummies

Tips for Engaging Your Twitter Followers

By Kyle Lacy

Think of your Twitter followers as valuable marketing tools. They help you share content and spread news about your products and services; they also help you build thought-leadership and your ideas. You want your Twitter tribe to think the world of you and know that you’ll return the favor if they share your content.

The Twitter universe has an important rule: Share others’ content before you ask them to share your content. Don’t try to convince people to share your content without doing it first for them.

Think of it this way: Say that you’re at a business-networking event and someone comes up to you and says, “Hey dude, introduce me to all your friends and tell them I’m the best ever.” Now, keep in mind that you have never met this person and he’s already demanding that you share information about him among all your friends. What would you say? Probably no (or maybe something a little stronger).

To create a working relationship with your followers, share their content by retweeting their posts and telling your other followers about their content.

Find the top-ten people on Twitter who are following you and vice versa. Share their content as much as you can and when you can. Forge relationships with the people who have a large following on Twitter.

You’ll be pleasantly surprised when they return the favor without your asking for their help.

You can’t find a better way to forge a relationship than asking how you can help your followers. If you want to build some type of content-sharing relationship with individuals on Twitter, ask how you can help them. Here are some pointers to keep in mind when you ask to help:

  1. Create a list of the top 10 to 25 users who are following you and whom you’re following.

    You can use HootSuite to find users’ Klout scores.

  2. Look at each user’s Twitter profile, Web site, or blog, and try to find a tip that you can give each user to help in his or her Internet marketing strategy.

  3. For example, you can send a follower a message such as, “Hey, I love that picture on your Web site. Have you tried (insert your advice)?”

  4. Direct-message those 10 to 25 users to make contact with them.

  5. If they respond with thanks, reply by asking how you can help them.

  6. Do what they say.

You’re creating a relationship by helping first and then asking for help second.

Your Twitter followers are the most important resource you have on Twitter, and the Internet, as a whole. If you present and share content in the right way, they can open doors you never dreamed possible.