Third-Party Tools for Marketing on Twitter - dummies

Third-Party Tools for Marketing on Twitter

By Kyle Lacy

As a Twitter marketer, you will want to look for an app that allows you to effectively manage multiple Twitter profiles, schedule tweets to go out at a later date and time, and measure your Twitter analytics. Here are a few of the best Twitter apps currently available.


HootSuite gathers features of different Twitter apps and offers them on one simple Web interface. With HootSuite, you can manage multiple Twitter accounts, let several people manage one account, schedule tweets to go out at a later time, and find out how many people clicked the links you included by using the HootSuite URL shortener.


Here are some ways to use HootSuite:

  • Test different headlines and ideal tweeting times by creating different URLs for the same article and measuring which headlines and times of day get the most clicks.

  • Manage client Twitter from the HootSuite interface, along with your own personal and business Twitter accounts.


    Run a corporate customer-service Twitter account and give several employees access to it.

    Integrate Facebook, LinkedIn, MySpace, and blog pages.


TweetDeck is perfect for anyone just getting started with Twitter. It offers the following features:

  • Groups: When you’re following more than a couple of hundred people, don’t bother trying to follow all their tweets individually. Create groups of people you want to follow.


  • URL shorteners: TweetDeck has four URL shorteners.

  • Facebook status updates: You can update your Facebook status from TweetDeck, and you can even find Facebook apps that let you feed all your tweets into your Facebook status.

  • Multiple social network support: TweetDeck lets you connect to multiple social networks for cross pollination of your content. It connects you with your contacts across Twitter, Facebook, MySpace, LinkedIn, foursquare, Google Buzz, and much, much more.

  • Hashtag support: Underneath the message window on TweetDeck, you have the option of adding your top ten used hashtags to your message.

  • User column search: If you are wanting to search and track keywords or different users, TweetDeck allows you to create a column that tracks what people are saying and another column about people of interest (competitors).



CoTweet works a lot like HootSuite and TweetDeck in that you can update Twitter and multiple social networks from your desktop or website. However, CoTweet tends to lean heavily into the corporate arena. If you have a business where multiple people will be managing an account and it is extremely important to track all communication; CoTweet is for you.

Here are a few of the useful things you can do with CoTweet from a corporate level:

  • Monitor keywords and trends that relate to your brand name on Twitter. Columns are set up to help you maintain multiple keywords and search functionality.

  • Assign updates for your employees or colleagues to follow up.


  • Conversation threading that enables you to view all of your team’s responses to a specific topic on Twitter. You can see which messages have been responded to and by whom.

  • With seamless integration, you can track and monitor your URLs being shared across the Internet.

  • The message archive allows you to keep a record of all your updates, which includes those you received as well as those you have sent. works a lot like HootSuite in that you can update your Twitter account from a website other than the main Twitter site. is considered the mack daddy of all remote-posting services. It lets you post 140-character messages and send them to over 38 different social networks, including Twitter, Facebook, LinkedIn, and even a Blogger or WordPress blog.