By Andrea Vahl, John Haydon, Jan Zimmerman

Here’s another app that you may need to think through before you add it to your Page’s app section. The Facebook Video app may not be the best app for you to use on your Page. If your business uses a lot of videos, you may want to explore a few third-party apps before making a final decision to add this one.

Here are a few points about the Facebook-built Video app:

  • If you post a status update with a YouTube URL, the video won’t show up on the Video page. You have to upload or record a video with the Facebook Video app for the video to be listed on the Video page.

  • Facebook does provide a lightbox interface for videos the way it does for photos.

  • If people share your Page’s video by posting it to their Timelines, users have the option to like your Page by clicking a Like button in the corner.

The Facebook Video app does show up separately on your Page but is actually incorporated as an Album within your Photos. Click the Photos App, and you see a spot to add a Photo or a Video in the upper right.

The video size limit is up to 20 minutes long with a maximum size file of 1,024MB. Facebook supports almost all video file formats, but you may have the best luck with the MP4 format. This page in the Facebook Help section lists all the supported types.

The easiest way to upload a video is to

  1. Go to your Facebook Page.

  2. Click the Photo/Video selection.

  3. Click Upload Photos/Video.

  4. Add some text about the video.

  5. Click Choose File to browse your computer for the video you want to upload.

  6. Click Post to share the video to your Timeline.

    You can go to the Photos app on your Page and click the Add Video button in the top-right corner of the page. As of this writing, the Photos app offers this option, but not the Video app.