The Photos App on Your Facebook Business Page
This application is automatically added in the app section for a new Facebook Page. Because Facebook redesigned the whole photo interface (with a grid-style photos stream, and the ability to like and comment on the photo thumbnails), you want to make sure your photos are a great addition to your Page.
Having this app on your Page allows visitors to see the photos you uploaded to your Page and also photos tagged with your Page’s name (if you set that option in your Page settings). You can arrange your photos in custom-titled albums, but Facebook keeps your Profile images in one album called Profile Pictures (and you can’t change the name of this album).
If you post a photo to the Page Timeline, Facebook puts it in an album called Timeline Photos. You can’t change the name of this album, either, but you can delete photos that end up in this album.
You can prevent a liker from posting photos to your Page by making the appropriate setting in the Posting Ability section after selecting Edit Page and Edit Settings on your administrative dashboard.
People who click the Photo app on your Page see your Page’s Photos Stream. This is a tight grid of all the photos you, as your Page, have uploaded. The three tabs at the top are
Photos of the Page: Photos tagged with your Page name
Photos: Photos that you (as your Page) uploaded
Albums: Photos that you have uploaded as an album or are naturally grouped together such as Profile photos, Timeline photos, or Mobile uploads
Clicking the Photo app on your Page takes users to the middle tab — Photos. Notice each photo has the interface to like the photo and comment without having to open the photo to full view.
When users click the Album tab, they see the album as thumbnails. If you hover over an album thumbnail, a five-image slideshow starts inside the thumbnail space, which is handy to quickly see whether this is the album you want to open.
When you click any album, another grid appears with the same setup of seeing the Like and comments interface on the thumbnails of the photos in the album. When you click an individual photo, a lightbox opens. A lightbox is a dialog box that shows specific information — in this case, your photos, descriptions, and any comments.
The lightbox has arrows on either side so that the visitor can move through the photo album one image at a time. Hidden links show up when a visitor hovers over the bottom of any image: Tag Photo (may not be visible if the Tag option is not enabled by the Page), Options, Share, Send, and Like.
If you’re an Admin of the Page, you see several other links below the Options link: Edit Location, Change Date, Rotate Left, Rotate Right, Download, Make Profile Picture, Make Album Cover, Get Link, Move to Other Album, Delete this Photo, and Enter Fullscreen.
Your visitors to your photos see only Download, Embed Post, Report, and Enter Fullscreen. Each option is fairly self-explanatory, except for the Embed Post. You can embed any Facebook post into your blog or website.
You can use photos like ads because you can upload an image of your promotional page or text. Then, in the description section, place the hyperlinked URL that people can click to buy a product or sign up for something. The following figure shows an example of how much information you can put in the description section.