By Andrea Vahl, John Haydon, Jan Zimmerman

Facebook offers six types of Facebook Pages so that you can choose the one that best fits with your product, service, brand, or business. When you go to Facebook’s Create a Page, you see the business Page options

image0.jpg

The following list gives you the skinny on what each Page type offers and when you should choose a particular Page type over another:

  • Local Business or Place: This Page type is for bricks-and-mortar businesses. Choose this type only if you truly have a local, open-to-the-public type of business. When you choose this category, a Facebook Place is automatically created for you, as well where people can check in.

    Don’t list your home office as a Local Business!

    The Local Business or Place option offers a drop-down menu with 40 category choices. You can choose one of these categories to create a Page. Or, if none of the categories fits your business, choose the Local Business category and go from there. The Info Profile for this type of business Page is very detailed, with editing fields for hours of operation, parking options, and price ranges.

  • Company, Organization, or Institution: This Page type is for a company that isn’t necessarily open to the public the way a local business would be. Many of the categories in this drop-down menu are the same as those for the Local Business or Place type, but the resulting Info Page won’t have the same detailed interface to fill in for prices, parking, and so on.

    If you have multiple stores in the same city, you need to sit down and decide on a company policy about Facebook Pages. Do you or your store managers want to manage one Page or a Page for each store? Starbucks runs one company Page, for example; Aveda has a custom link that helps you find a local store.

    Obviously, these are large corporations, but other companies give managers the option to open a Page as long as they adhere to company social media policies.

  • Brand or Product: If you sell an actual physical product, this is the Page type to consider. Facebook offers many categories: cars, clothing, computers, pet supplies, and a generic product/service category.

  • Artist, Band or Public Figure: Obviously, if you’re a band or artist, this type is the one to choose, but this Page type also covers politicians, businesspeople, chefs, dancers, and actors. You may think that the actor category would be in Entertainment (see the next bullet), but it isn’t! It’s here, under the Artist, Band or Public Figure.

    Use this type for your band. However, if you’re promoting your CD on Facebook, use the Entertainment type with the category Album.

  • Entertainment: If you have a TV show or a magazine, or are creating a Page just for your music CD, select this Page type. There are close to 30 different categories listed here. Why is Library listed as a category under Entertainment? Is your library entertaining?

  • Cause or Community: If you’ve been on Facebook for a while, don’t confuse this type of Page with the Causes application. If you’re new to Facebook and are creating a Page for a nonprofit or community organization, don’t select this Page type — instead, opt for Company, Organization, or Institution, and select the category of Non-Profit.

You must be the official, recognized, and authorized representative of whatever type and category of Page you create on Facebook.

Every Page type has an Info section (also known as the About section). Filling out your Info section completely is important because it’s is indexed in Google, and the Short Description gets used when someone shares your Page.

Anyone can share your Page by using a Share link, which they can see after clicking the gear icon in the top-right corner of the Page. Most Page categories use the Short Description text to populate the Share invitation.

Clicking that Share link autopopulates a post that goes on your personal account Timeline and is visible in the News Feed. Because you’re the Page Admin, you can use the Invite Your Friends function. Everyone else can only use the Share option.

You can share to your own Timeline, to someone else’s Timeline, to a group, or in a private message. You can add personal text with a share post but not with an Invite Your Friends function.

Don’t worry too much about the Page category. You can adjust the Page type and category setting later. The interface is a bit different and can be accessed right from the top of your Page.