Social Media Marketing Goals - dummies

By Jan Zimmerman, Deborah Ng

You need to develop a strategic social media marketing plan. If you haven’t done so yet, there’s no time like the present. Otherwise, managing your social networks can quickly spin out of control, especially when you start to add multiple smaller sites for generating or distributing content.

  • Cast a wide net to catch your target market.

  • Brand.

  • Build relationships.

  • Improve business processes.

  • Improve search engine rankings.

  • Sell when opportunity arises.

  • Save money on advertising.

  • Your challenge is to decide which goal(s) apply to your business and then to quantify objectives for each one. Be sure that you can measure your achievements.