Planning Your Pinterest Boards - dummies

By Jan Zimmerman, Deborah Ng

Before you start pinning on Pinterest, you want to have several boards in place. You’ll create new boards while you progress on Pinterest, but do plan out the first few. What follows are some suggestions for your first boards:

  • History of your brand: Go back to where you began and show how things have changed throughout the years. Pin promotional material or product labels from prior years to show how they’ve evolved.

  • History of your products: Have your products received a makeover over the years? Has the packaging changed? Or maybe you have an archive of print ads spanning back through the decades. Use these items to create historic boards. When viewers see how long your product has been around, it tells them you have a product and a name worthy of their trust.

    Kodak has a great example of how to feature your product in this manner, and Blockbuster’s Old Hollywood board tempts viewers to rent an old black‐and‐white movie.

  • Brand showcase: Entice people into buying by showing them how they can use your product or service. You can even pin unusual or uncommon uses. Additionally, community members love it when they’re highlighted on brand pages. Ask your community members to send photos of themselves using your product or service.

  • Who you are: A Pinterest board can make a great About page. Use it to highlight team members, your location, your mission, and what you’re selling. A couple of great examples of boards that tell about a brand can be found at New Media Expo’s Pinterest account, where they feature team members and brief bios of all the speakers at their events.

  • Tips, how-to’s, and DIYs: Use your pins to teach. For example, if you’re a writer, give tips for creating headlines and hooks; if you’re a carpenter, share tips for creating projects that don’t look homemade.

  • Gift ideas: Product‐oriented brands can benefit from pinning gift ideas. Take it even further by pinning a series of gift boards.

  • Books: Recommend books to your community that relate to your field. Lead a discussion in the comments section.

If you’re at a loss as to the types of boards you can create, go through your company’s archives, photo albums, and old files. You might find some literature from back in the day, memos and announcements, storyboards, and all kinds of inspiration.