Installing an Analytics Package to Measure Your Twitter Presence - dummies

Installing an Analytics Package to Measure Your Twitter Presence

By Kyle Lacy

Analytics software lets you track your tweets and retweets so you can tell how effective your Twitter marketing campaign is. You can install an analytics package on your website fairly easily. Each package provides you with a snippet of code that you add to your site. Make sure that you have access to the HTML code for your website so that you can add the analytics snippet in a way that includes it on every page of the site you want to track. Follow these steps to set up analytics on your website:

  1. Find the part of the HTML code of your site that ends with



  2. Copy the code snippet from the analytics package, and then paste it into your HTML right above the </body> tag.

    If you’re adding code for more than one analytics package, just paste the code for each package one after the other.

  3. If you want to track more than one page, repeat Steps 1 and 2 for all the pages that you want to track.

You can add the code from the analytics package to your blog as well as to Web pages that you (or your Web designer) create. If you run a blog by using Blogger as a platform, follow these steps to add the analytics code:

  1. Go to your Blogger dashboard.

  2. Click the Design link.

    The Page Elements page appears.

  3. Click the Add a Gadget button to the left of your layout image.

  4. Click the plus sign (+) to the right of the HTML/JavaScript option.


  5. Paste the snippet of analytics code in the Content text box.

    Leave the Title field of the gadget box blank.

If you host a blog by using WordPress, follow these steps to add the analytics package code:

  1. Click the Theme Editor in the Appearance section of your blog editor.

    You can find the Appearance section on the left side of your screen under Comments.

  2. Click the Appearance button, and then click the Editor button.

  3. Click the Footer file of your theme.

    You can find this file on the right side of your Theme Files, more than likely under the Comments section.

  4. Paste the snippet of analytics code right above the </body> tag.