How to Use the Ad Tool to Find Out How Many of Your Customers Use Facebook
More than 1.32 billion people use Facebook, and more than 40 percent of Americans log in every day. But although these numbers are impressive, they don’t say how many of your customers use Facebook. With the Facebook Ad tool, you can analyze your current customer base by uploading their emails and sifting through Facebook’s Graph data.
To use the Facebook Ads tool to find out how many of your customers use Facebook, follow these steps:
Export your email lists.
Your goal is to find out how many of your customers use Facebook. This process starts with exporting an email list from your current customer database or Customer Relations Management (CRM) tool and uploading it to Facebook’s Ad tool.
You need only a single column (CSV or text) of emails. No other data is required. You can even remove the header row.
After you export the data, save it to your hard drive.
Worried about security? Don’t worry about Facebook stealing your emails. When you upload your list, the data is hashed in the browser (you have to use Chrome). This means that Facebook won’t have access to any email that’s not associated with a Facebook user.
Log in to your Facebook Ads account.
Don’t worry; you don’t have to pay for anything. This exercise uses Facebook Ads only as a research tool.
Select Clicks to website.
When you log in to your account, navigate to Facebook’s Create Ad page and select Clicks to Website as your objective.
Again, you’re not buying a Facebook Ad. You’re simply selecting an objective to get to the next screen.
When you select Clicks to website, enter a website URL.
Any website will do, but for this example, use your own.
Create a data-file custom audience.
A data-file custom audience is a custom Facebook Ad target that’s based on an email list (customers, prospects, and so on). Use the email list you created in Step 1. To create one, follow these steps:
When you add your website URL, go to the Page where you’ll upload a data-file custom audience.
Scroll down to the Audience section, and click Create Custom Audiences.
A pop-up menu appears.
Choose Data File Custom Audience from the menu.
On the next screen, enter the name of your list and a description, and check the box titled I Agree to the Facebook Custom Audiences Terms.
Next, click Choose File, and upload the single-column email list you created in Step 1.
Click Create Audience.
At this point, Facebook tells you that it needs 30 minutes to create your custom audience. The process usually takes less than five minutes, however.
Get your answer.
When Facebook finishes hashing the data, you can quickly see how many Facebook users are in your email list by returning to Facebook’s Create Ad page and scrolling down to the Audience section.
In the custom audiences fields, begin typing the name of the data file custom audience you just uploaded.
The number of Facebook users on your email list appears on the right when you mouse over the name of your custom audience.
The original file had 6,000 emails, 3,800 of whose senders have Facebook accounts.