How to Use Crowdsourcing to Market Your Business on Facebook - dummies

How to Use Crowdsourcing to Market Your Business on Facebook

By Jamie Crager, Scott Ayres, Melanie Nelson, Daniel Herndon, Jesse Stay

One of the greatest reasons to conduct a Facebook campaign is because of the power of crowdsourcing. Crowdsourcing can yield great ideas for your business and help to expand your reach.

Using crowdsourcing to create a new product

Suppose that a company that sells T-shirts with clever puns wants to introduce a new design. However, the company doesn’t have a new design to announce. So they put together a Facebook contest with the following two stages:

  1. Invite Facebook friends and followers to help determine the new slogan for the T-shirt.

  2. Invite Facebook friends and followers to help create a concept for the new shirt’s graphic.

The new T-shirt is released in a few weeks at a big event that many customers attend. The contest was a grand success for a number of reasons:

  • The company uncovered many new ideas for the new T-shirt design. Ultimately, the company was able to simultaneously test the design’s popularity before printing the T-shirts.

  • The company increased its Facebook following because it gave people a compelling reason to visit the business page.

  • The new T-shirt design sold better because Facebook fans already had a vested interest in the shirt. The new product raised specific awareness and attracted new buyers.

  • The crowd was part of the creation of a new product, which sent the message that the company values its customers.

Using crowdsourcing to determine your Facebook content

One of the greatest challenges is keeping your Facebook followers interested and engaged in the content that you provide on a daily basis. Discussion keeps people interested. Let your Facebook followers tell you what they’re interested in, and allow them to lead conversations. This is where crowdsourcing comes in. A contest or campaign can help you attract the interaction that will launch that sort of activity with your Facebook followers.

People like to be valued, and people tend to like the idea of being featured or recognized. One way to do this is to ask your Facebook fans to start a conversation about your company. Maybe you ask your fans for a new slogan for your company or what they like best about your business. This invitation might prompt participation from your audience without requiring that you award a prize.