How to Post Content to Your Facebook Page that Will Engage Fans - dummies

How to Post Content to Your Facebook Page that Will Engage Fans

By John Haydon

Engagement is the name of the game on Facebook. Engagement means soliciting a response or action from your fans. This action could be commenting on a post, liking something, contributing to a discussion topic, or posting photos and videos. You want fans to interact with your Page for several reasons:

  • You can build a relationship with fans through dialogue and discussion.

  • The more activity is generated on your Page, the more stories are published to your fans’ News Feeds, which drives more awareness of the original action and creates a viral marketing effect.

How do you get your fans to engage with your Page? The answer depends on your audience and the subject matter of your Page. Here are some helpful hints for encouraging fan engagement through your content:

  • Show your human side. All work and no play makes for a very dull Page. People like to share the more human side of life. Many people take part in Take Your Child to Work Day or even Take Your Dog to Work Day, for example.

    If you participate in one of these events, post a picture of your child or pet and then add a note that they’re doing a great job of helping Mom or Dad at work. Ask your fans whether they’re taking advantage of this opportunity, and encourage them to post pictures as well.

  • Ask your fans what they think. Be direct: Ask fans what they think of your organization, new product, or position on a topic. Fuddruckers – North Andover, a restaurant in Massachusetts, regularly asks its fans to share their thoughts on their favorite food.

  • Tell your fans how much you appreciate them. Don’t underestimate the goodwill gained by saying thanks. Thanking your fans for their questions or complimenting them on their comments can go a long way in social media circles. The clothing retailer Lands’ End is known for its exceptional customer service, and its fans aren’t afraid to tell everyone about it!

  • Highlight a success story. Another tactic that appeals to vanity is highlighting a fan’s success. She’ll be sure to thank you for the attention, and your other fans will appreciate hearing about one of their own making good. Many companies on Facebook run a Fan of the Month promotion and foster engagement by soliciting entries.

  • Share your tips and insights. People are always looking for information that helps them do their jobs better. Don’t underestimate your knowledge and what you have to share that’s valuable. Sharing helpful tips is some of the best engagement around. Social Media Examiner does a great job providing a steady stream of tips to its Facebook fans.

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  • Provide links to relevant articles and research. You don’t have to be a prolific writer to be valuable to your fans. By posting links to relevant articles, videos, resources, and research, you build your credibility as a content aggregator.

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