How to Organize a Meet-Up or Tweet-Up to Market on Social Media

By Jan Zimmerman, Deborah Ng

Social media can help you broaden your reach. Nothing keeps you from organizing your own meet-up or tweet-up — just don’t make it overtly self-serving. Creating a successful event can bring you recognition as a leader, enhance your credibility, attract media attention, and quickly bring new followers to your social media sites.

To ensure a successful event, promote it from your blog, email newsletter, and all your own social media channels, as well as by way of Meetup, Facebook Events, Twitter, online calendars, and ordinary press releases. The more promotional channels, the better. You can find a set of helpful tools at Remember the Milk or in this Entrepreneur article.

Like with other location-dependent activities, make sure that a critical mass of local folks are interested in the event you’re planning. In some cases, they may need to be following you on the social networks you’ve identified as your promotion channels already.

Or take advantage of the Twitter geolocation tools for tagging and location search described above to help your planning.

At the event itself, do the basics:

  • Check out the location ahead of time for size, lighting, quality, and service.

  • Provide name tags and pens.

  • Stay active by facilitating discussions, resolving problems, making introductions, and generally acting as host.

If you’re expecting a large group, you may want to take advantage of other event-planning tools, such as Eventbrite, Cvent, or XING Events. If you use Constant Contact for your email newsletters, look at its EventSpot tool.