How to Optimize Your Business’s Connections with Facepile - dummies

How to Optimize Your Business’s Connections with Facepile

By Amy Porterfield, Phyllis Khare, Andrea Vahl

The Facepile plug-in shows users the Profile images of their Friends who have signed in to your website or have liked your business’s Page. One benefit of this feature is that it doesn’t display if the user doesn’t have Friends who have signed in to your site. Therefore, the social plug-in displays only when appropriate.


Don’t worry if you don’t have a lot of fans for your site. The Facepile plug-in resizes its height dynamically, so it won’t look awkward if only a few Friends are featured in the box.

You have two options for configuring the Facepile plug-in:

  • Include a Login button. When you include this button, your users can sign in via the button; then the faces of their Friends who have already signed in to your site appear in the Facepile box.

  • Omit a Login button. If your website has a separate sign-in process that’s not connected to a Facebook Login button, you can install the Facepile box without the Facebook Login button; then the Facepile box displays the faces of those who sign in to your site via your separate sign-in process.

Following the social proof-appeal strategy, when you have the opportunity to display Friends’ faces on your site, do it! People are more likely to look to their friends for recommendations and suggestions than they are to search independently on the web.

The Facepile plug-in creates social proof by showing users which of their Facebook Friends have already signed in to a website or liked your page. Depending on your preferences, you can customize your Facepile box to show just a few Profile images or multiple rows of user images.

Seeing a familiar face on a website can create an instant connection between the visitor, her Friends, and your site. Also, it’s easier for your visitors to “know, like, and trust you” when they see that their Friends have already embraced your site.

The more users your site attracts, the greater the chances are that your new visitors will see their Friends’ Profile images in your Facepile box. If your site is brand new, you may want to wait a little while to build some momentum before you install this plug-in. The plug-in will have greater impact if your users see many of their Friends inside the Facepile box.