How to Manually Track Your Google+ Marketing Page Posts - dummies

How to Manually Track Your Google+ Marketing Page Posts

By Jesse Stay

Although Google+ doesn’t provide built-in tools for measuring your company’s posts (at least not yet), you can still monitor your success for each post manually. That’s how it was done in the olden days.

Here are a few ways you can monitor your posts that you should consider as you post on your Google+ page or profile:

  • Use a spreadsheet. The age-old spreadsheet that accountants use is still the best tool for monitoring and keeping up with your own growth on Google+. Enter each metric you track into a spreadsheet, sort it by date, and keep a record of every post. Then you can sort, filter, and chart whatever data you like, and create reports that help you focus on what you need to.

  • Track dates and times. Knowing the best dates and times that provide the most comments, likes, or shares is important. They’ll be different for every Google+ page you own, so track those dates and times for each page and get to know when your posts are most successful. Post at those times whenever you can.

  • Pull in Ripple data. In particular, track the influencers. Track the average length of each chain. Track the number of shares per hour and what languages the post was shared in. This is all valuable data — which, visible as a whole on your spreadsheet, can give some interesting insights and ways to see further success.

  • Measure number of comments, +1s, and shares. For every post, you’ll want to keep a keen eye on the number of comments, +1s, and shares, and every time you get a new one you should mark it in your spreadsheet so you have a total tally. The shares with the most comments, +1s, and shares are the ones you want to study the most to replicate that success.

  • Attempt to measure the sentiment(s) in the response. Because you’re measuring manually, you can also take a close look at whether a post was generally positively or negatively perceived by the people commenting on it or sharing it. If you’re looking for more positive response, from this data you can then evaluate the posts that generate the most positive sentiment.

    Or maybe you’ll notice that posts that generate negative sentiment bring more attention to your brand. For example, a more controversial post, such as one about climate change, can cause lots of comments, +1s, and shares, and also incite argument and banter within the comments. Follow the numbers, and they usually won’t fail you.

  • Keep track of general subject matter for each post. Write down some tags that summarize what is in each post. This will help you get a good idea of what types of posts and what types of subject matter see the most success. Put the topic in the spreadsheet mentioned in the first bullet in this list.

    If you see a repetition of particular tags with lots of comments, shares, or +1s, you’ll know that those types of posts generally do better.

  • Track page growth. Besides the posts themselves, track how many new people follow your page or profile after each post. An increase in new visitors can be a reflection of a post’s success; you should be tracking it. If you’re seeing a greater page growth after certain types of posts, you’ll want to focus on that type of content — provided that the content advances your goal.