How to Manage Your Marketing Time on Twitter - dummies

How to Manage Your Marketing Time on Twitter

By Kyle Lacy

Marketing on Twitter involves managing your time. If you look at Twitter as some big elephant that you have to eat all at the same time, you’ll never get it done. But if you start small, you can master the thing in less than a week.

At times, you may become overwhelmed by all the information, content, friend requests, questions, comments, suggestions, and ideas that your followers are sharing on a consistent basis. This feeling has a name: It is called a social media overload or Twitter overload. Just don’t let it get to the point of a brain hemorrhage or a heart attack! Time management and effective use of tools can help you keep your head above water.

If your e-mail Inbox is overrun with Twitter requests, direct messages, and follower status updates, you need to take a step back and re-evaluate your use of your Inbox as a Twitter notification center.

You can go about silencing Inbox overload for eternity in one of two ways:

  • Set up a folder to catch all your incoming Twitter e-mail announcements, and then set aside a couple of minutes every day to go through your Twitter folder.

  • Turn off updates in the settings of your Twitter profile. To do this, click the Settings link (in your drop down menu at the right hand side of your screen), choose the Notices tab, and uncheck all the check boxes on the page.

    Settings page on Twitter.

To manage your time, you need to block out certain parts of the day to accomplish certain tasks. The same rules apply to your Twitter and social-media usage. You can apply time blocks to any area of your business or personal life. The most important thing to remember is to stick to your schedule as closely as you can.

The optimal amount of time in your Twitter marketing time blocks is between 15 and 30 minutes apiece. Don’t set aside blocks of less than 15 minutes and never more than 30 minutes. If you start using Twitter for more than 30 minutes in the same time period, you can waste away hours with Twitter fun.

The following list gives you tips on being productive with your Twitter time blocks:

  • Choose the times for two 15- to 30-minute Twitter time blocks each day. You can choose to place the time blocks at the beginning and end of your day or during your lunch break.

  • Add the time blocks to your calendar. Whether you use an electronic calendar, such as Outlook, or a written calendar, record your scheduled time blocks every day.

  • Respect the time block! You wouldn’t call a prospective client to reschedule a meeting because you needed to run to the store or pick up office supplies. The same rule applies for your Twitter time block.