How to Improve Your Facebook Marketing Page - dummies

By Amy Porterfield, Phyllis Khare, Andrea Vahl

Take some time and examine your Facebook marketing page. There are some ways to improve your marketing strategy. Focus on your target audience and you will improve your Facebook page and your success!

Focus on smart branding

One way to understand the power of a Facebook Page is to look at it as a mini version of your own website. Some of the most successful Facebook Pages act as an extension of the brand. Smart branding allows you to create a bridge from Facebook to your website. The key is to create a Page that sparks familiarity with your brand when your existing customers visit your Page.

Here are two examples of Facebook Pages that do a great job of mirroring their website branding. Check them out to see branding done right.

Social Media Examiner

Facebook Page:

Red Bull website

Facebook Page:


You can’t expect that consumers on Facebook will find you easily and automatically. Facebook users typically don’t search actively for a brand’s Facebook Page; instead, most users stumble upon a Page, either through a Friend’s Page or from a hub such as your website. Branding your Page allows you to make your Page dynamic (stand out above the rest) and more viral in nature.

Create fresh content

To get the most reach for your content, make sure that your content educates, entertains, and empowers your fans. This will pique their interest and keep them coming back for more.

Also, publish everything you have in as many places as possible. You want to get your content online and seen by as many prospects as possible.

You can also monitor what others are publishing. If you see something that would be valuable to your audience — and isn’t in direct competition with your business — publish that content (and make sure to give the content’s publisher credit for it!). Third-party publishing is a great way to continue to add value for your fans without having to create all the content yourself.

To help create content consistently, create an editorial calendar. The task may sound daunting, but it’s actually very simple. Here’s how you do it:

  1. Create a six-month digital calendar.

    You can do this in a word-processing program like Microsoft Word, or you can find digital calendars online. One of our favorite digital-calendar sites is

  2. Decide how often you want to create content, and in what form.

    Consider creating blog posts, video posts, articles, reports, podcasts, or any other form of media you know your audience will like. Mix it up, delivering your content in many formats to attract a wider reach of ideal clients.

  3. Brainstorm content ideas related to your brand or niche.

    Again, think of what interests your clients most. (Hint: Check out your competition’s content. This will help you decide what may be best for your audience.)

  4. Create a calendar of content.

    Choose the specific dates on which you plan to post, and list the topic of the content and the type of delivery. You might add the following in the June 18 box, for example: Blog post and Facebook update on “How to Create a Facebook Page.” It’s as easy as that!

Stay diligent with your content calendar. After you create it, stick with it. The more disciplined you are in sticking to your content calendar, the more traction you will gain with your audience.

Give your Page a human touch

To give your Page a human touch, highlight the team behind it. Your fans don’t want to connect with your brand or product; they want to connect with you. As you have likely heard numerous times, social media is about transparency and authenticity. People want to know that they’re communicating with the real you; that’s why first names and photos are the norm on Facebook.

Brands that allow their Page administrators to have real conversations with their fans are much more likely to have active, engaging Pages. Here are a few key strategies to give your Facebook Page a human touch:

  • Address your fans by their first names, and craft your posts in the first-person singular voice.

  • Use a conversational tone in your posts.

  • Encourage your Page administrators to add their names at the end of their posts.


  • If you have multiple admins, add your Page administrators’ photos and bios on a custom tab. This allows your fans to get to know the people that are representing your Page.


Don’t make your Page another static website. Give it a human touch by encouraging your admin team members to be themselves, communicate with your fans as though they were talking to their friends, and give each post that spark of personality.