How to Export Facebook Insights Data - dummies

By John Haydon

Facebook displays a limited amount of data in the native Facebook Insights tool. Additional data can be obtained by exporting Insights data into a spreadsheet application such as Microsoft Excel.

You can export either Page-level or post-level data from Page Insights simply by clicking the Export button in the top-right corner of any of your Insights tabs. After clicking Export a pop-up window appears. From the pop-up window, select Page-level data or post-level data, the date range you want to analyze, and the format for your export. You can view the report in Excel. Insights data before July 19, 2011, isn’t available.

The types of information you can get from exported Page-level data includes

  • The number of people each day who saw your Page content

  • The number of people each day who engaged with your Page

  • The number of people each week who engaged with your Page

  • The number of people each day who liked your Page and are also friends of current fans

  • The number of times each day or each week that posts were seen in News Feed tickers

    image0.jpg

Some of the details exporting Facebook Insights data provides include the following:

  • The Likes report: Exporting this report provides information about the ways people are liking your Page:

    • Page Suggestion: People can like your page via an invite from an admin.

    • Timeline: People can like a Page from the Likes section of their Timeline or someone else’s Timeline.

    • Ads: People can click Like in an ad for your Page.

    • Registration: This shows the people you add as admins to your Page.

    • Mobile: People can like your page from mobile devices.

    • Wizard Suggestion: People can like your Page when first signing up for Facebook.

    • Profile Connect: People can like your Page on your Page itself or in a News Feed story.

    • External Connect: People can like your Page from an external site by using a Facebook Social Plugin (the Like Box).

    • Recommended Pages: People can like your Page when it’s recommended after liking similar Pages.

    • Favorites: This shows other Pages that have liked your Facebook Page.

    • API: People can like your Page via a third party, using Facebook’s API.

    • Page Browser: People can like your Page by using Facebook’s Pages browser.

    • Hovercard: People can like your Page from a hovercard in the News Feed.

    • Ticker: People can like your Page from a story in their News Feed ticker.

    • Like Story: People can like your Page from a story about a friend who liked your Page.

  • The Reach report: The Reach report’s post-level and Page-level exports include various slices of data based on time and granularity. You can see how many people liked your Page from the Like Box on your website, for example. There is much more information here than most marketers would ever need. Nonetheless, make time to familiarize yourself with this additional data, as it will only make you a smarter marketer!