How to Edit Your Facebook Business Page Settings

By Andrea Vahl, John Haydon, Jan Zimmerman

The Settings section on your Facebook business Page gives you options that determine how a person can interact with your Page, as shown. These options directly affect how first-time and loyal visitors see and network on your Page. Click the Edit link next to the name of each section to open up the options for each section.

The Facebook Page Settings screen.

  • Page Visibility: Selecting this check box hides your Page from the public until it’s ready for viewing.

  • Posting Ability: This section has two check boxes: Everyone Can Post to the Page’s Timeline and Everyone Can Add Photos and Videos to the Page’s Timeline. Selecting these check boxes allows anyone to create a new post directly on the Page’s Timeline. If you prefer to have people only be able to comment on the Page’s own posts and not as a new post on the Timeline, then clear these two check boxes.

  • Post Visibility: You can collect all the posts that others make on your Timeline by selecting this check box. Then you can decide whether you want to make these posts visible or hide them from the Page. After reviewing the posts, you can highlight any of them so they show up in the Highlight view.

    You can also choose to remove the Recent Posts by Others box by clearing the Highlight Recent Posts by Others in a Box at the Top of My Page Timeline check box.

  • Post Targeting and Privacy: By default, this option is off. Turning it on allows you to select an audience each time you post where you can target by country or language. This is different than the Targeting option on the posts that exists because when you use Post Privacy Gating, the post is actually hidden from your Timeline from everyone except that audience.

  • Messages: When you select this check box, people can message the Page just like they can message a person’s personal Profile.

  • Tagging Ability: Select this check box to allow people to tag photos they take with the name of your Page. Think this one through. If your business sponsors events or has products that are sold in stores, you want your fans to be able to take a photo and tag your Page so those photos end up in your Page’s albums.

  • Notifications: You can choose to get notifications On Facebook, which means you get a notification on your personal Profile as well as your Page which works well if you are on Facebook frequently. You can also select Email notifications. Each admin will have their own preferences set up in this section.

    E-mail notifications work well if you aren’t on Facebook that often and want to be notified if someone posts on your Page or comments on a Post.

  • Country Restrictions: When you leave this field blank, anyone can see the Page whether she is logged into Facebook or not. When you type a country’s name in this field, you can select the country’s name that is autosuggested. Then you have two radio button choices: Only Show This Page to Viewers in These Countries, or Hide This Page from Viewers in These Countries.

  • Age Restrictions: The default setting allows anyone older than 13 to see your Page. If you need to restrict viewing to people older than 17, 18, 19, or 21, you can set that level by choosing it from the drop-down menu.

    If you’re promoting a business connected with alcohol, the Alcohol-Related age restriction sets the minimum age based on the location of the user. Only users in Canada and South Korea who are 19 or older, users in Japan and Paraguay who are 20 or older, users in India who are 25 or older, and users elsewhere (including the United States) who are 21 or older can view your Page.

    Facebook makes the point quite clearly that you are ultimately responsible for who sees your Page, however.

  • Page Moderation: You can add comma-separated keywords that Facebook automatically marks as spam if they show up in a post to your Page or in a comment on a post.

  • Profanity Filter: The drop-down list gives you three choices; None, Medium, and Strong. Seriously, if you think that people might come by your Page and use profanity, choose Medium or Strong.

  • Similar Page Suggestions: Facebook has a feature that when someone Likes a Page, a section appears where Facebook shows similar pages that they can Like if they want. Including your Page in this option means that your Page gets suggested to others but it also means that other Pages (and possibly competitors Pages) are suggested to people when they Like your Page.

    If you have concerns about that happening, clear the check box to opt out of this feature.

  • Replies: The comment replies allows you to reply to a specific comment, and it will be indented to show that the reply is for that comment alone. Before this option, the comments were in one long thread, and it was hard to tell who was talking to who so you always had to mention the person’s name.

  • Merge Pages: This option is for merging duplicate Pages and Places.

  • Remove Page: This deletes your Page. Keep in mind that you can’t undo this action. Deleting a Page deletes everything — photos, posts, and so on. Make sure that you copy everything you want from the Page before you choose this option.

Below the Email Notifications check box, look for the View All Email Settings for Your Pages link. See it? Click it. When you do, you’re taken to your personal Profile settings that shows all your e-mail notification settings.