How to Download Data from Insights for Your Business

By Amy Porterfield, Phyllis Khare, Andrea Vahl

Insights provides good data that you can download for your marketing campaign. Advertising your fan Page is one of the best things you can do with Facebook ads. You know that the people who click your ad are in your target market and enjoy Facebook. Connecting with new people on your fan Page allows them to get to know you and your company.

Before you begin your ad, collect some baseline data on how your Facebook Page is performing currently. The Insights feature on your Page makes it easy. Some measurements to note are

  • How many new likes to your Page do you get per week, on average?

  • To what extent are your current fans making the extra effort to interact with you — likes, comments, and so forth? This statistic is indicated by the People Talking About This number.

  • What is your current demographic?

The following step list shows you how you can access the numbers for your baseline data. Log in to Facebook as your Page, and follow these steps:

  1. Click the See All link in the Insights box of the Admin panel.

    Doing so takes you to the Insights Overview area, which has some nice graphs. You can download your data to do weekly or monthly totals.

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  2. To download your data, click the Export Data button in the top-right corner of the page.

    A window pops up, asking what date range and what file format you prefer: a Microsoft Excel spreadsheet or a comma-separated values file.

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  3. Select Page Level Data, the format you prefer, and the date range; then click the Download button.

    With these settings, you can get the data to graph how many likes you’re getting per week, how many likes and comments you receive on your posts, and your demographics.

Write down all these baseline measurements or save them in a file so that you can compare them with your Insights after you run the campaign to make sure you’re reaching people on Facebook who will interact with and be part of your community.

If your current Facebook community isn’t too large, see whether you can determine how many of your fans are actual customers and how much money they’ve spent with you over time. With that information in hand, you’ll have a more accurate picture of the effect that your Facebook community has on your bottom line.

That’s not to say that having a community isn’t of value in itself, but you’re running a business, after all, and your advertising dollars need to be well spent.

Facebook’s Engagement ads make it easy for people to like your Page right in the ad and potentially give you greater return on your ad. But if people are going to click over to your Page to see what you’re about first, consider sending them to a special Welcome tab rather than to your Timeline. You can use Facebook Ads to send people to any tab on your Facebook Page.

A special tab should tell more about your business and give users a compelling reason to join your community. The REI Trail Mix tab tells visitors to click the Like button, shows the store locator, and offers some special blog posts with expert advice and information about the company.